After reading the papers on “heavyweight product management” and Alan Cooper’s goal-directed design process, I couldn’t help but think that we’re being taught something of a hybrid of the two here at CMU. It also got me thinking about the domain of “experience design” as it’s usually defined in industry. Before reading these two articles I don’t think I could ever put my finger on why exactly I didn’t want to be just a UX designer – but now I think I have the answer. I’ve tried to model the domains of heavyweight product management, Cooper’s process, and standard UX (the latter from my own experience), versus what I see as the “CMU Way;” that is, how what we are taught to be the domain of interaction design here in the CMU grad program.
Product Management vs Design
Filed under: interaction design, Product Management
